01. Summer Nostalgia
The Ask: Summer marketing campaign featuring the latest Limited Time Offer items (LTOs) and celebrating the joy that comes with beating the heat with an iced coffee or any other chilled beverage from you local BIGGBY location! The goal of this campaign was to appeal to nostalgia of summer while promoting our exclusive partnerships Red Bull’s Summer Edition flavor in the NEW poolside punch.
BIGGBY Coffee | In-house marketing and advertising. Print, digital, and Social
Cover
Sketches
Concept: Playing within the theme of nostalgia, the concept for this season was to throw a pool party set in surrealist miniature backdrop. Larger than life drinks sit by the pool soaking up sun and enjoying the refreshing water. The music from an ice-cream truck floats through the air. Nothing could be better than kicking back with an refreshing iced coffee reflecting on the good ol days